Ancillary RM Use Cases

Planitas has developed the most versatile machine learning-powered, end-to-end ancillary revenue management solutions.

We enable airline revenue management, ancillary pricing, and commercial teams to effortlessly set, analyze, and optimize prices for ancillary services, enhancing customer satisfaction and maximizing ancillary revenue.

With over 20 years of technical expertise, proprietary machine learning models, and advanced pricing algorithms, Planitas integrates seamlessly with your data science and engineering teams. We provide comprehensive support, in-depth knowledge, and a straightforward approach to managing all your ancillary revenue management needs.

Offer and Order Management
 

Offer and order management are critical components of modern airline operations, focusing on optimizing the way airlines present and handle their products and services. Dynamic offers enable airlines to adjust promotions and pricing in real-time based on factors like demand, customer behavior, and market conditions.

Total offer management encompasses the entire process of creating, managing, and optimizing these offers to enhance customer satisfaction and maximize revenue. Planitas’ Ancillary RM solutions employs total offer optimization techniques to ensure these offers are both compelling and profitable.

Effective airline offer management integrates these strategies with order management systems to streamline the booking process, ensuring that offers are accurately presented and efficiently processed. This comprehensive approach helps airlines boost efficiency, improve customer experience, and increase overall revenue.

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Dynamic Pricing
 

Dynamic pricing harnesses the power of an airline’s data to maximize its value. By integrating advanced data engineering with cutting-edge pricing strategies, we create customer-centric offers that enhance satisfaction and boost ancillary revenue. This approach leverages sophisticated data analytics to analyze passenger journey characteristics and deliver the most attractive offers to each customer. By adopting a data-driven methodology, airlines can make more informed decisions, resulting in more effective pricing strategies and improved profitability.

The dynamic pricing model involves using algorithms to continuously analyze data and determine the optimal price for a product or service at any given moment.

In the context of airlines, dynamic pricing refers to the practice of frequently updating flight prices to reflect current demand, booking patterns, and competitive pricing.
This approach, also known as continuous pricing, enables airlines to maximize revenue by offering prices that fluctuate in response to changing market dynamics.

By employing advanced dynamic pricing algorithms, airlines can implement airline dynamic pricing strategies that optimize fares and improve both profitability and customer satisfaction.
Continuous flight pricing further refines this strategy by allowing airlines to adjust prices seamlessly throughout the booking process.

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To explore how data science can move the dial of opportunity in your airline, connect with a member of our team

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