SKY Airline Implements Planitas SeatMAX Ancillary Revenue Management Solution

Planitas, the data analytics and revenue management specialist for the airline industry, is pleased to announce that SKY Airline has implemented Planitas SeatMAX as its ancillary pricing solution.

Developed by Planitas’ team of airline revenue management experts, SeatMAX is Planitas’ solution to enable airlines yield manage their ancillary product revenues.

“We are delighted to be a partner to SKY Airline, an airline that has made great progress in the South American market over recent years,” says Simon Grennan, CEO at Planitas. “When we started talking with the SKY Airline commercial team, they knew exactly what they wanted. Planitas SeatMAX is a modern solution that fits their needs. It facilitates airlines who recognise that bringing greater variable and dynamic pricing to their ancillary product offering can significantly help stimulate additional yield in this key revenue stream.”

The strength of SeatMAX’s capabilities, combined with the system’s flexibility and ease-of-use, make it the ideal ancillary pricing solution, notes Pablo Pavón, Head of Revenue Management & Network Planning at SKY Airline. “We knew we could drive higher yield on our ancillary revenue with the help of a dynamic solution. Planitas’ SeatMAX enables us to price with greater agility at flight level, day of week and even time of day. The implementation process has been smooth, and the solution is easy to use. We are making good revenue progress with it and look forward to it helping us drive our revenues even higher.”

Learn more about Planitas SeatMAX here, and to arrange a demonstration please email


Founded in 2000 and headquartered in Dublin, Ireland, Planitas is a specialist partner in revenue optimisation and data analytics, providing both software solutions and advisory services. It offers web-based solutions for the airline industry, including its revenue management tool, PasRM; its ancillary pricing solution, SeatMAX; and its data analytics software, ABIS. Planitas also works with airlines using machine learning and AI to optimise their product and pricing for personalised offers.


Established in 2002, SKY Airline operates from its hubs in Santiago, Chile and Lima, Peru and flies to more than 32 domestic and regional destinations. The airline was voted Best Low-Cost Airline in South America for 2018 and 2019 at the Skytrax World Airline Awards.


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