Transavia France partners with Planitas to Drive Ancillary Revenue Growth

Partnership with Planitas will power Transavia France’s ancillary revenues by transforming price decisioning.

Transavia France, the low-cost carrier, part of the Air France-KLM Group, is partnering with Planitas, the leading data services partner, to support the airline’s ancillary revenue efforts by leveraging the value of its own data to drive optimized customer centric offers.

This partnership will transform Transavia France’s price decisioning by delivering customer centric offers that lead to higher ancillary revenue yield, increased customer satisfaction and a net increase on total revenue to drive Transavia’s price decisioning capability.

Transavia France is a low-cost carrier and is part of the Air France-KLM group, flying more than 9 million passengers a year across 100+ destinations with their fleet of 71 aircraft.

Nicolas Hénin, Chief Commercial Officer at Transavia France says:

“We are delighted to team up with Planitas. This partnership is in line with our growth and development trajectory. With the aim of maximizing our ancillary revenues, our teams will benefit from a technical solution around dynamic pricing, and will be able to identify new opportunities for customer-centric offers.”

Founded in 2000 in Dublin, Ireland, Planitas is a specialist partner to airlines in data analytics solutions. Simon Grennan, CEO at Planitas, says:

“Planitas is delighted to partner with Transavia France. We bring our proven technology-enabled solution for price decisioning to Transavia as well as a significant advisory element. This is grounded in our 20 years’ experience partnering with innovative airlines in the ancillary space.  In a competitive airline market, our ancillary revenue optimization solution will power customer centric offers for Transavia, delivering significant growth and providing customers the offers they want at the optimum price.”




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About Transavia

Transavia, the low-cost airline of the Air France-KLM Group, operates more than 200 air routes with departures from France (Paris, Nantes, Lyon and Montpellier), the Netherlands (Amsterdam, Rotterdam, Eindhoven) and Belgium (Brussels) to Europe and the Mediterranean basin. In 2022, Transavia France carried almost 9.8 million passengers. Transavia France is today the first low-cost airline at Orly and the second in Paris (Beauvais, CDG, Orly). With more than 2,300 employees in France, Transavia has at the center of its commitments the quality of its services, the proximity of its crews and innovation. This stance has led it to being awarded regularly. In the Skytrax ranking – Best Low Cost Airline 2023, Transavia is the 2nd best European low-cost airline, and 6th worldwide. For the third time, Transavia France was elected by ‘Customer Service of the Year 2023’ in the Collective Passenger Transport (ESCDA) category and obtained, for the sixth consecutive year, the Capital label ‘Best Insignia’ in the Transport category, awarded by Capital magazine. The company also received the Qualiweb 2019 trophy for the quality of its online service in the Tourism and Transport category. Finally, Skyscanner has awarded the air carrier the ‘Traveller Trust Award’ for best experiences in bookings.

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